Employment branding is all the rage in HR and recruiting, but what does it really mean? How can companies use marketing to drive qualified applications while also focusing on branding? Our hour long webinar will get to the heart of what makes employment branding happen with experts who have worked with large Fortune 100 brands. We will talk the basics of strategy, measuring success and how to create an employment brand that strikes fear in the heart of your competitors driving qualified candidates to your team in 2015. This webinar discusses how HR can work strategically with other areas of the business particularly marketing and PR to align their brand with the company brand. This allows for consistent messaging and creates a unified experience for both the job seeker, employee and the customer.

Receive 1.0 Business HRCI and SHRM recertification credits.